A new brochure for the English city of York has attracted millions of pounds of revenue to the area.
The guide, produced by Visit York, led to over 40,000 people travelling to the city, with almost 45 per cent of people who requested a guide ending up visiting the region, the Press reports.
In total, over £861,000 was generated in people seeing the city on a day trip, with an additional £25,000 being created from those opting to stay in the location.
John Yeomans, the chairman of Visit York, told the newspaper: "It is fantastic to see such a great response to our annual visitor guide."
He added the organisation is now hoping to advertise the city as one of Europe's top short-break locations.
Research was conducted after the guide was issued, which involved telephone interviews and focus groups.
According to Visit York, the guide cost £60,000 to collate, which was covered by advertising costs.
Over 160,000 copies of the brochure were printed and can be gained from visitor centres in the city as well as other location across the country, the newspaper reports.
The official website states attractions on offer to those staying in affordable accommodation in York include museums, galleries, a lively cafe and bar culture and the Jorvik Viking Centre.
Christmas shopping does not get any better than this, Yorkshire folk would argue.
Travel News brought to you by Eurobookings, the experts in cheap hotel bookings for all major European cities including York.
Travel News brought to you by Eurobookings, the experts in cheap hotel bookings for all major European cities including York.
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