You may not have heard of Bienvenue chez les Ch'tis just yet, but the enormous success the cinematic comedy has garnered in France this year so far points to global domination pretty soon too.
In April the charming movie became the most successful in the country of all time, smashing box office records and grossing astonishing amounts of money.
Now you can join the legions of French film fans who are journeying to the quiet town of Bergues, in which it was set, to see what all the giggles are about.
Located six miles inland from Dunkirk, it makes a pretty picture with medieval walls and towers that have guarded the coastal marshes of Flanders for generations.
Its close proximity to Belgium means much of the town reflects the Flemish style of architecture, including the stunning belfry, originally built in the 16th century as a fortified watchtower before being extensively renovated after destruction in WWII.
Just as picturesque, but without a silver screen appearance, is the hill town of Cassel, just south of Bergues.

While Arras's stunning town squares may be reason enough to visit the French town, heading below street level is equally rewarding.
Tourists are increasingly flocking to the UK for a taste of cinema magic, experts say.
A former prime minister's home is Somerset is celebrating this month after securing a five-star rating from VisitBritain, the official website of the British Tourist Authority.
Want to avoid the Paris crowds but still feast your eyes on Notre Dame's magnificent architecture? Try Clermont-Ferrand's same-named version instead.
The Loire valley is peppered with magnificent castles but the largest and most lavish of these is the Chateau de Chambord.
See how the ancient Romans shopped at one of the city's best classical sites - Trajan's Market.
Abba fans are in for a treat this summer; not only can they enjoy the blockbuster Mamma Mia! movie that launches in July, they can also visit the island on which it was filmed.
When it comes to the best capital in Eastern Europe, Tallinn definitely has "the edge" on its close neighbours, an expert claims.
Tread in the footsteps of the world's greatest lover with a visit to Duchcov Castle in the Czech Republic.

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